leef

as one of my goals for this year is to be more candid at the risk of being blunt, anyone (in the tech startup space) who thought my digital receipt startup was just about digital receipts is dumb potentially beyond the extent of thinking that mcdonalds is simply a fast food franchise.

it was meant to be a billion dollar marketing analytics company.

think about it, consumer purchasing data.

ad conversion rates based on browsing hardly tops 5%.

now compare facebook likes vs. browsing history (cookie data) vs. purchase history.

we know #2 is worth well into the 12 figures (yes, that's billions, and hundreds of them) and #1 is rapidly proving its worth.

so who's doing #3?  your move.